Here is a quick tip that sounds like it comes from the A-list blogging camp, but it actually works great for any website that is trying to accrue real links over time.
Create a free eBook and feature it in the sidebar of your website. Doing so had 2 immediate and significant benefits:
1) Legitimizes your site in the eyes of the search engines as being more useful and less spammy.
2) Has the potential to bring in real organic links (the kind that you cannot manufacture and are therefore quite valuable).
Now I can hear your protest in advance: “But I don’t want to spend my time creating an eBook! I would rather crank out more content and build links, because that is more profitable!”
Your argument does not wash in the long run. If you want to build a successful website in the long run then you should probably entertain the idea that you are going to need to have some variety. Just having 100 articles on your site that are all exactly 400 words is not enough. Getting a free eBook in your sidebar is another step toward having a “real” website.
Now then, how can you create a free eBook that has real value for the visitors, without wasting a ton of time doing so?
Let me break the process down for you:
Come up with a content plan for your website that includes your next, say, 20 articles. If you are working from a keyword list to create your content, then carefully select the keywords that would create articles that might become chapters in a book about your topic.
For example, say that your topic is “auto restoration.” So you might go through your keyword list and come up with article titles like:
“An Introduction to Classic Auto Restoration in Your Own Garage”
“What Tools are Critical for Restoring, Polishing, and Maintaining Classic Automobiles”
“Buying and Selling Classic Restored Cars for Fun and Profit”
And so on. Note that each of those topics could easily be a chapter in a book, as well. One is an introduction, one is about maintenance, and one is about buying and selling.
So the idea is that you outline your eBook, then break it down into chapters, then write each chapter and publish it as a post on your website.
You might consider the idea of holding back at least one or two chapters that you do NOT publish on your site, so that you have some exclusive content to package up into your free eBook.
After you have written all of your posts and published them on your site, simply copy and paste them into an eBook. You can find free tools to create eBooks using Google (OpenOffice is free and creates a PDF). You can also search online for ways to generate free cover graphics.
So that’s it:
* Outline your eBook into chapters.
* Write each chapter as a post and publish it on your site.
* Repackage all the chapters into an eBook and give it away for free in your sidebar. Simple linkbait made easy, with no wasted effort in the process!
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