Time for a new blogging experiment.
There is a saying about success in business (I’m paraphrasing a bit here):
“One time lucky, second time–you might actually know what you are doing!”
I recently experienced some huge success with my supersite when I sold it off for a large sum of money. My next internet marketing experiment is going to determine whether I was lucky or not.
In order to duplicate my success I am converting a niche website that I own into a supersite. I’ll be doing this using TKA principles and methods that are taught in the core lessons, with a few advanced tips thrown in along the way.
I am not revealing the URL of this website experiment publicly, but I will post it later on in the forum (on the “inside” of The Keyword Academy). The fact is, this is not a “quick and dirty” kind of blogging experiment. The results will take several months to become apparent, but the potential payoff is enormous. Slow and steady wins the race. This is about building a sustainable business, not a quick money grab.
So this blogging experiment is to turn a niche site that currently earns less than $50/month into a full time earner.
Let’s start with content planning. My philosophy has always been to gear this towards long term organic link building.
I don’t like to sound like an A-list blogger, but the absolute core of this effort starts with outstanding content.
Take a single article and refine it until it is:
* Detailed and insightful.
* Original with unique ideas presented.
* Actually helpful to your core audience.
* Longer rather than shorter articles (I generally shoot for one to three thousand words).
Do all of that, and make a truly outstanding article.
Now, do it again. I would recommend that you slowly and deliberately build up about 15 such “ultra premium articles.”
What does your sidebar look like on your website? In my opinion, it should have almost nothing but links to articles like the one I just described. Your article titles should have serious “grab-ability” and make big promises with reader benefits.
Example: “Learn to Develop a Full Time Income Stream from Internet Marketing”
Example: “How to Create Amazing Content that Sells Itself and Gets Linked to Often”
But you can’t just make hollow promises, of course. The articles have to be really good. Deliver on your headline. If you can, over deliver on it.
Every person who visits your website will see nothing but premium resource posts and link bait style articles in the sidebar. The idea is to focus on gaining organic links, rather than building a readership. You don’t want fans, necessarily. You want link juice.
It is much more difficult to build up real, organic link juice than it is to build an audience or a readership. However, the payoff is much greater as well. If you plan your supersite correctly and focus on getting strong links, building a readership becomes a trivial afterthought later on.
For example, once you are averaging several thousand search engine visitors per day, you have quite a bit of flexibility as to what you will do with that traffic. You can monetize it aggressively, convert it into readers and subscribers, build a list with it, and so on.
But without the link juice and the recurring search engine traffic, your website will not have a source of fresh eyeballs on it. Without search traffic, even if you build a small readership, getting future traffic will remain a problem.
This is why you should develop your website around the idea that you want long term, organic links flowing in. If your content is not strong enough to do that, you should take a step back and refine your strategy:
1) Plan your supersite with premium content in mind, such that it can pull in long term links on its own.
2) Display that premium content prominently to all site visitors (probably in your sidebar). Focus on earning links.
Stay tuned for the next part of this blogging experiment, where I’ll dive into the promotional end of things.
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